How to Give a Good Pitch

Our next project in DireLights is to meet with the EdCrops team and pitch to them DireLights. We have to explain what we do in the company and how it is beneficial so we can keep them as one of our main sponsors. This is something businesses do to ensure their sponsors know what you are doing and if they want to continue the partnership. For this week’s blog post, I will be reflecting on how to give a good pitch so I can be mist prepared when we have to give our pitch in the middle of March.

In How To Pitch An Idea, Scott Berkun recommends creating three levels of depth in preparing your pitch: 5 seconds, 30 seconds and 5 minutes. The 5-second version is a concise, single sentence explanation of your idea. In the 30-second version, you explain how you plan to achieve your idea by providing just enough interesting detail to help the audience get a clearer understanding of what you are proposing. Once you are successful in scaling your idea down to 5 and 30 seconds, you can then broaden it to 5 minutes. Brevity is the key to the initial success of a pitch.

Don’t use too many slides to get your idea across. People don’t want to read what you are doing, they want to hear it from you and see that you have a full understanding of what you are talking about. Recently, Leonhard Widrich and Joel Gascoigne, founders of Buffer, used 13 slides to land $500,000 in three months. In “How To Create An Enchanting Pitch,” Guy Kawasaki, who was one of Buffer’s advisors, provides a ready-made slide deck that you can download. This 10-slide deck will prevent you from going astray by adding too many slides. Mint.com also offers a useful slide deck template. This would be a great tool to use if we are going to use a slidedeck to pitch DireLights. I will bring this idea up in our next team meeting.

One of the questions that goes through your listeners’ minds when they set out to listen to you is, “What problem are you trying to solve?” Convince them that there is a need. Give them a definite, concise statement of the problem, with an example or two illustrating the need. Show them the ramifications; i.e., how it affects people. Then follow up with your solution to address the need. By doing this, you are proving why your product should be considered and why they should spend the money to sponsor it. We will be doing this in our pitch to keep EdCorps because we need to show them we are still a solid business choice and we are solving the problem of selling quality candles at a reasonable price and giving students first-hand business experience. 

The delivery of a pitch is very important in entrepreneurship. It shows how invested you are in the product or business you are creating and how prepared you are to share your service with the public. After reading these articles, I feel more confident in my ability to pitch DireLights next month. I will share this information to my class to ensure we have the strongest pitch possible. I really liked learning about how practicing your pitch in 5 seconds, 30 seconds, and 5 minutes helps strengthen your pitch. This is something I will probably be doing to help boost my skills and prepare me. I found these tips really helpful and they will be incorporated into my DireLights pitch, as well as any pitch I need to do in the future.

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